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PowerUps

Learn-by-doing exercises designed to build confidence, competence, and outcomes that create forward momentum.

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  • Business Starter
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Banker

Discover why tracking your business and personal finances separately makes sense Learn how to manage capital and gain alternative financing...

Brandstorming

Logos, colors, and photography, tools that communicate your unique identity within the marketplace and ensure that your core values and...

Business Model Canvas

This PowerUp introduces you to the Business Model Canvas (BMC), a one-page document that helps you structure and define your business idea...

Business Starter

This PowerUp explains the various filing options available to form your business and helps you file all the official paperwork required...

Content Strategy

This PowerUp assists you with the planning, development, and management of your creative content for your target audience.

Cool Hunter

This PowerUp explores ‘coolhunting,’ or trendspotting, an activity that helps convert collective discoveries into specific...

Customer Success

This PowerUp provides an introduction to customer support, including best practices, that are necessary to keep your business running...

Digital Strategy

This PowerUp assists you with planning, developing, and managing your digital marketing without the overhead of traditional...

Distribution Strategy

This PowerUp helps you select and test the most effective channels for transmitting your market message to customers and optimizing...

Empathy Mapper

This PowerUp uses Empathy Mapping to help you uncover the “why” behind consumer beliefs and behaviors Empathy Mapping brings clarity to...

Equity Manager

This PowerUp aims to educate you on best equity management practices, including your relationship with investors, CAP table strategy, and...

Exit Strategy

This PowerUp outlines the different possibilities to consider when leaving, or exiting from, your business An exit strategy is a conscious...

F&F Fundraiser

This PowerUp helps you assemble all the information you need to confidently start raising funds with friends and family members Because...

HumanOS

This PowerUp explains how to incorporate Human Resources into your company, such as recruiting options and benefits.

Industry Dynamics

The Industry Dynamics PowerUp helps you develop a deeper understanding of disruptive industry trends and dynamics This key information...

Initial Persona Builder

Personas are used to create a shared understanding of your customer, including their goals, capabilities, motivations, and...

IP Manager

This PowerUp describes key concerns, challenges, and options available for protecting your intellectual property It also provides advice on...

Jobs To Be Done

The Jobs-to-be-Done PowerUp provides a framework for defining, categorizing, capturing, and organizing all your customers’ needs.

Journey Mapper

This PowerUp utilizes a Journey Map to to visually represent the essential components, capabilities, and relationships within a process The...

Legal Advisor

This PowerUp educates you on the necessary legal practices, structures, and solutions specially geared for startups.

Life Journal

This PowerUp focuses on observing people and their “natural” environments through a second-hand proxy, a personal journal that...

Market eXplorer

By identifying opportunities, trends, and risks in the market, you can continuously build upon the understanding of your...

Moat

This PowerUp invites you to explore your competitive advantage, or your “moat” Moats were used in medieval times to protect...

Mobile Ethnography

This PowerUp focuses on mobile ethnography, a method of interviewing and observing people in a specific environment This activity helps you...

MVP Prioritizer

This PowerUp provides an overview of the MVP build process, including best practices and examining the “When,”...

Name It

This PowerUp helps you come up with the perfect name for your company, product, solution, feature, or emergent product concept.

Persona Builder

This PowerUp connects you to Mnemonic AI, a platform that creates AI-generated personas Mnemonic AI utilizes the OCEAN method of...

Pricing & Distribution

This PowerUp helps you create a pricing and distribution strategy that maximizes both profit and customer satisfaction to find the right...

Problem-Solution Fit

By exploring this crucial information at an earlier stage, this activity ensures that your idea addresses the needs and demands of your...

Recruiter

This PowerUp helps you fill up and expand your startup team with talent help from Bolster.

Revenue Modeler

This PowerUp uses the Revenue Model framework to help you understand your chances of success by identifying which revenue sources to...

Shadowing

This PowerUp encourages you to take a closer look at the life of your consumer Shadowing is a form of research that helps you understand...

Social Scraping

This PowerUp utilizes ‘social scraping,’ a method that provides you with an intimate view of consumers and their influencers...

Storyteller

Anyone who wants to win trust, sell ideas, make friends, or intrigue a potential business sponsor can benefit from knowing how to tell a...

TAM / SAM / SOM

This activity addresses both top-down and bottom-up approaches to help you understand the market of your target audience, regardless of how...

Teardown

This PowerUp leads you to systematically analyze both inspiring solutions and product competition in the interest of learning how and when...

Traction Roadmap

This PowerUp helps demystify traction and commercial validation by using a Traction Roadmap, a tool that replaces fictional early-stage...

Trademarker

This PowerUp provides introductory information regarding trademarks and servicemarks It explains the differences between them and explores...

Value Proposition

The value proposition hypothesis method is used by marketing experts and product owners alike to visualize and test the unique value your...

Website Design

This PowerUp assists you with creating, designing, and setting up your startup’s website.