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PowerUps

Learn-by-doing exercises designed to build confidence, competence, and outcomes that create forward momentum.

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  • Business Starter
  • Pitch Perfect

Banker

This PowerUp shows you why tracking your business and personal finances separately makes sense Learn how to manage capital and gain...

Bookkeeper

This PowerUp connects you with our select bookkeeping partners These partners specialize in helping small business—like yours!—unite...

Brandstorming

This PowerUp guides you through messaging and branding activities to help you develop a brand identity Logos, colors, and photography are...

Business Builder

This PowerUp explains the various filing options available to form your business and helps you file all the official paperwork required...

Business Model Canvas

This PowerUp introduces you to the Business Model Canvas (BMC), a one-page document that helps you structure and define your business idea...

Content Strategy

This PowerUp assists you with the planning, development, and management of your creative content for your target audience.

Cool Hunter

This PowerUp explores ‘coolhunting,’ or trendspotting, an activity that helps convert collective discoveries into specific...

Customer Segments & Distribution

This PowerUp helps you select and test the most effective segments and how you plan to sell your product.

Customer Success

This PowerUp provides an introduction to customer support, including best practices, that are necessary to keep your business running...

Digital Strategy

This PowerUp assists you with planning, developing, and managing your digital marketing without the overhead of traditional...

Distribution Strategy

This PowerUp helps you select and test the most effective channels for transmitting your market message to customers and optimizing...

Empathy Mapper

This PowerUp uses Empathy Mapping to help you uncover the “why” behind consumer beliefs and behaviors Empathy Mapping brings clarity to...

Equity Manager

This PowerUp aims to educate you on best equity management practices, including your relationship with investors, CAP table strategy, and...

Exit Strategy

This PowerUp outlines the different possibilities to consider when leaving, or exiting from, your business An exit strategy is a conscious...

F&F Fundraiser

This PowerUp helps you assemble all the information you need to confidently start raising funds with friends and family members Because...

Financial Projections

This PowerUp introduces you to the importance of financial planning Financial projections are used to assess your current weaknesses and...

Founder Story

This PowerUp expands upon the importance of storytelling Anyone who wants to win trust, sell ideas, make friends, or intrigue a potential...

HumanOS

This PowerUp explains how to incorporate Human Resources into your company, such as recruiting options and benefits.

Industry Dynamics

This PowerUp helps you develop a deeper understanding of disruptive industry trends and dynamics This crucial information helps build...

Insurance Advisor

This PowerUp connects you with our select insurance partners These partners excel at pairing startups like yours with afforable coverage...

IP Manager

This PowerUp describes key concerns, challenges, and options available for protecting your intellectual property It also provides advice on...

Jobs To Be Done

This PowerUp provides a framework for defining, categorizing, capturing, and organizing all your customers’ needs.

Journey Mapper

This PowerUp utilizes a Journey Map to to visually represent the essential components, capabilities, and relationships within a process The...

Legal Advisor

This PowerUp educates you on the necessary legal practices, structures, and solutions specially geared for startups.

Life Journal

This PowerUp focuses on observing people and their “natural” environments through a second-hand proxy, a personal journal that...

Market Explorer

This PowerUp is a research activity that encourages an investigative scan of markets, competitors, and products to establish a baseline for...

Moat

This PowerUp invites you to explore your competitive advantage, or your “moat” Moats were used in medieval times to protect...

Mobile Ethnography

This PowerUp focuses on mobile ethnography, a method of interviewing and observing people in a specific environment This activity helps you...

MVP Prioritizer

This PowerUp provides an overview of the MVP build process, including best practices and examining the “When,”...

Name It

This PowerUp helps you come up with the perfect name for your company, product, solution, feature, or emergent product concept.

Persona Builder

This PowerUp is designed to bring clarity and alignment around your user population Personas are used to create a shared understanding of...

Pricing & Distribution

This PowerUp helps you create a pricing and distribution strategy that maximizes both profit and customer satisfaction to find the right...

Pricing Modeler

This PowerUp uses the revenue model framework to help you understand your chances of success.

Problem Solution Fit

This PowerUp invites you to evaluate your problem-solution and product-market fit using problem-solving exercises and real market insights...

Prototype

This PowerUp provides you with the guidance and techniques needed to validate your idea in a short period of time and with minimal...

Reputation Manager

This PowerUp teaches you how to position yourself as an authority in your industry and how to highlight yourself in a positive and...

Security Attestation

This PowerUp introduces you to System and Organization Control (SOC) reporting Learn why SOC reports are an important part of an...

Shadowing

This PowerUp encourages you to take a closer look at the life of your consumer Shadowing is a form of research that helps you understand...

Social Scraping

This PowerUp utilizes ‘social scraping,’ a method that provides you with an intimate view of consumers and their influencers...

Startup Profile

This PowerUp encourages you to complete your startup’s profile page By filling out your page with complete and accurate information,...

TAM / SAM / SOM

This PowerUp helps you assess your target market and determine if it’s large enough to support your business This activity addresses...

Tax Advisor

This PowerUp connects you with our select tax advising partner This partner specializes in financial and tax services for startups, helping...

Teardown

This PowerUp leads you to systematically analyze both inspiring solutions and product competition in the interest of learning how and when...

The Ask

This PowerUp encourages you to explore and define why you are seeking investments Investors want to understand how this capital will create...

Traction Roadmap

This PowerUp helps demystify traction and commercial validation by using a Traction Roadmap, a tool that replaces fictional early-stage...

Trademarker

This PowerUp provides introductory information regarding trademarks and servicemarks It explains the differences between them and explores...

Value Proposition

This PowerUp explores your value proposition, or the promise you’re making to your customers The value proposition hypothesis method...

Website Design

This PowerUp assists you with creating, designing, and setting up your startup’s website.