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PowerPacks

Carefully curated groups of PowerUps that provide directional guidance along the startup journey.

Product Market Fit (PMF)

The PMF PowerPack leads you through the essential activities that need to occur from your Minimum Viable Product milestone to Product...
Product Market Fit (PMF)

Customer Discovery

The Customer Discovery PowerPack encourages you to take a closer look at your target customers’ needs and pain points.

Customer Discovery

Pitch Perfect

The Pitch Perfect PowerPack combines essential PowerUps to help you research your problem, understand your audience, and explore your...
Pitch Perfect

Design Sprint

The Design Sprint PowerPack gives teams a shortcut to learning without building and launching The sprint is a five-day process for...
Design Sprint

Business Starter

The Business Starter PowerPack offers all the core components needed to get your business established, complete with legal, financial, and...
Business Starter

Market Exploration

The Market Exploration PowerPack combines three powerful StartupOS research tools to accelerate your understanding of trends and...
Market Exploration

Minimum Viable Product (MVP)

The MVP PowerPack combines research, market test, and prototyping tools to accelerate the delivery of a Minimum Viable Product.

Minimum Viable Product (MVP)

Go To Market (GTM)

The GTM PowerPack brings together essential PowerUps optimized to help you craft your Go-To-Market Plan, which includes defining your...
Go To Market (GTM)

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PowerPacks

Carefully curated groups of PowerUps that provide directional guidance along the startup journey.

Go To Market

Craft your GTM plan

Go To Market

Customer Discovery

Get to know your target customers

Customer Discovery

Business Starter

Core components to establish your business

Business Starter

Design Sprint

A shortcut to learning without building

Design Sprint

Pitch Perfect

Confidently deliver an investor pitch in under 30 days

Pitch Perfect

Product Market Fit

Essential activities after your MVP

Product Market Fit

Market Exploration

Accelerate your understanding of trends and opportunities

Market Exploration

Minimum Viable Product

Research, test, prototype, deliver

Minimum Viable Product

Go To Market

The GTM PowerPack brings together essential PowerUps optimized to help you craft your Go-To-Market Plan, which includes defining your business strategy and exploring various pricing and distribution methods.

Customer Discovery

The Customer Discovery PowerPack encourages you to take a closer look at your target customers’ needs and pain points. Customer discovery is an iterative process that involves defining and prioritizing personas, interviewing your target audience, and journey mapping.

Business Starter by SVB

The Business Starter PowerPack offers all the core components needed to get your business established, complete with legal, financial, and onboarding advice.

Design Sprint

The Design Sprint PowerPack gives teams a shortcut to learning without building and launching. The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers.

Pitch Perfect

The Pitch Perfect PowerPack combines essential PowerUps to help you research your problem, understand your audience, and explore your market so you can confidently deliver an investor pitch in under 30 days.

Product Market Fit

The PMF PowerPack leads you through the essential activities that need to occur from your Minimum Viable Product milestone to Product Market Fit.

Market Exploration

The Market Exploration PowerPack combines three powerful StartupOS research tools—PowerDots, Market eXplorer, and Teardown—to accelerate your understanding of trends and opportunities within the market landscape.

Minimum Viable Product

The MVP PowerPack combines research, market test, and prototyping tools to accelerate the delivery of a Minimum Viable Product.

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PowerUps

Learn-by-doing exercises designed to build confidence, competence, and outcomes that create forward momentum.

  • All
  • Business Starter
  • Pitch Perfect

Persona Builder

This PowerUp connects you to Mnemonic AI, a platform that creates AI-generated personas Mnemonic AI utilizes the OCEAN method of...
Persona Builder

Brandstorming

Logos, colors, and photography, tools that communicate your unique identity within the marketplace and ensure that your core values and...
Brandstorming

Business Model Canvas

This PowerUp introduces you to the Business Model Canvas (BMC), a one-page document that helps you structure and define your business idea...
Business Model Canvas

Market eXplorer

By identifying opportunities, trends, and risks in the market, you can continuously build upon the understanding of your...
Market eXplorer

Digital Strategy

This PowerUp assists you with planning, developing, and managing your digital marketing without the overhead of traditional...
Digital Strategy

Content Strategy

This PowerUp assists you with the planning, development, and management of your creative content for your target audience.

Content Strategy

Traction Roadmap

This PowerUp helps demystify traction and commercial validation by using a Traction Roadmap, a tool that replaces fictional early-stage...
Traction Roadmap

IP Manager

This PowerUp describes key concerns, challenges, and options available for protecting your intellectual property It also provides advice on...
IP Manager

Name It

This PowerUp helps you come up with the perfect name for your company, product, solution, feature, or emergent product concept.

Industry Dynamics

The Industry Dynamics PowerUp helps you develop a deeper understanding of disruptive industry trends and dynamics This key information...
Industry Dynamics

Teardown

This PowerUp leads you to systematically analyze both inspiring solutions and product competition in the interest of learning how and when...
Teardown

Empathy Mapper

This PowerUp uses Empathy Mapping to help you uncover the “why” behind consumer beliefs and behaviors Empathy Mapping brings clarity to...
Empathy Mapper

Jobs To Be Done

The Jobs-to-be-Done PowerUp provides a framework for defining, categorizing, capturing, and organizing all your customers’ needs.

Jobs To Be Done

Trademarker

This PowerUp provides introductory information regarding trademarks and servicemarks It explains the differences between them and explores...
Trademarker

Equity Manager

This PowerUp aims to educate you on best equity management practices, including your relationship with investors, CAP table strategy, and...
Equity Manager

Social Scraping

This PowerUp utilizes ‘social scraping,’ a method that provides you with an intimate view of consumers and their influencers...
Social Scraping

Pricing & Distribution

This PowerUp helps you create a pricing and distribution strategy that maximizes both profit and customer satisfaction to find the right...
Pricing & Distribution

Legal Advisor

This PowerUp educates you on the necessary legal practices, structures, and solutions specially geared for startups.

Legal Advisor

Exit Strategy

This PowerUp outlines the different possibilities to consider when leaving, or exiting from, your business An exit strategy is a conscious...
Exit Strategy

MVP Prioritizer

This PowerUp provides an overview of the MVP build process, including best practices and examining the “When,”...
MVP Prioritizer

Banker

Discover why tracking your business and personal finances separately makes sense Learn how to manage capital and gain alternative financing...

TAM / SAM / SOM

This activity addresses both top-down and bottom-up approaches to help you understand the market of your target audience, regardless of how...
TAM / SAM / SOM

Mobile Ethnography

This PowerUp focuses on mobile ethnography, a method of interviewing and observing people in a specific environment This activity helps you...
Mobile Ethnography

Storyteller

Anyone who wants to win trust, sell ideas, make friends, or intrigue a potential business sponsor can benefit from knowing how to tell a...
Storyteller

Life Journal

This PowerUp focuses on observing people and their “natural” environments through a second-hand proxy, a personal journal that...
Life Journal

Journey Mapper

This PowerUp utilizes a Journey Map to to visually represent the essential components, capabilities, and relationships within a process The...
Journey Mapper

F&F Fundraiser

This PowerUp helps you assemble all the information you need to confidently start raising funds with friends and family members Because...
F&F Fundraiser

Customer Success

This PowerUp provides an introduction to customer support, including best practices, that are necessary to keep your business running...
Customer Success

Recruiter

This PowerUp helps you fill up and expand your startup team with talent help from Bolster.

Recruiter

Shadowing

This PowerUp encourages you to take a closer look at the life of your consumer Shadowing is a form of research that helps you understand...
Shadowing

HumanOS

This PowerUp explains how to incorporate Human Resources into your company, such as recruiting options and benefits.

Revenue Modeler

This PowerUp uses the Revenue Model framework to help you understand your chances of success by identifying which revenue sources to...
Revenue Modeler

Website Design

This PowerUp assists you with creating, designing, and setting up your startup’s website.

Website Design

Problem-Solution Fit

By exploring this crucial information at an earlier stage, this activity ensures that your idea addresses the needs and demands of your...
Problem-Solution Fit

Cool Hunter

This PowerUp explores ‘coolhunting,’ or trendspotting, an activity that helps convert collective discoveries into specific...
Cool Hunter

Distribution Strategy

This PowerUp helps you select and test the most effective channels for transmitting your market message to customers and optimizing...
Distribution Strategy

Value Proposition

The value proposition hypothesis method is used by marketing experts and product owners alike to visualize and test the unique value your...
Value Proposition

Initial Persona Builder

Personas are used to create a shared understanding of your customer, including their goals, capabilities, motivations, and...
Initial Persona Builder

Moat

This PowerUp invites you to explore your competitive advantage, or your “moat” Moats were used in medieval times to protect...

Business Starter

This PowerUp explains the various filing options available to form your business and helps you file all the official paperwork required...
Business Starter
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Plugins

Platform features used to enhance the performance and outcomes of PowerUps and PowerPacks.

  • All
  • Pitch Perfect
  • Product Market Fit

Solution Interview

This Plugin helps you shape your learning goals and validate assumptions about your solution in whatever form it takes: prototype, MVP or...
Solution Interview

Focus Group

This PlugIn highlights the importance focus groups, which are key in accessing the thoughts and feelings behind your consumers Hearing the...
Focus Group

Practice Your Pitch

It takes a great effort to make something look easy. Pitching your business is no different.

Practice Your Pitch

Idea Validation Interview

Learning about your target audience’s likes and dislikes as well as uncovering new insights and unmet needs is what will help you get...
Idea Validation Interview

Advisor Check-In

One special ingredient to success is advice and guidance from an experienced mentor.

Advisor Check-In

Net Promotor Score Survey

The Net Promotor Score (NPS) plugin is a specilaized form of market research survey that measures the loyalty of customers to a company and...
Net Promotor Score Survey

Discovery Interview

Interviews are where customers and stakeholders tend to reveal their desires and motivations in-context, allowing your company to explore...
Discovery Interview

Put It All Together (Fusion)

This Plugin conveniently exports an entire set of PowerPack summaries and brings them together within a pitch deck or journal.

Put It All Together (Fusion)

Language-Market Fit

This Plugin emphasizes the importance of Language-Market Fit, which involves crafting unique messaging geared for your specific audience...
Language-Market Fit

Discovery Board (PowerDots)

The PowerDots PlugIn provides you and your team with a unique tool for collecting and sharing market and user research, inspiration, and...
Discovery Board (PowerDots)

Likert Scale

The Likert Scale plugin is a specialized form of survey that helps capture sentiment in a normalized fashion The Likert scale is commonly...
Likert Scale

A/B Test

The A/B Test Plugin provides founders with a way to compare two versions of something to figure out which performs better It applies...
A/B Test

Product Market Fit Survey

The Product Market Fit Survey plugin provides a framework for helping you define, measure and systematically increase product market...
Product Market Fit Survey

Investor Demo Day

All investors expect to see a pitch deck. This is the normal way of communicating with VCs, so you have to be Pitch Perfect.

Investor Demo Day

Lean eXperimenter

This PlugIn helps the user select and conduct the most appropriate experiments for testing assumptions and hypotheses based on cost, speed,...
Lean eXperimenter

Fake Door

The Fake Door plugin leverages a proven test technique used to assess market demand for a product before investing in its development It...
Fake Door