Product Marketing Manager
Who We Are
We are a startup that is building for startups. Our Purpose is simple: To dramatically increase the overall number of startups and the probability of success for new, diverse generations of founders. And when we say founders, we mean all founders. We do that by building a platform that targets the earliest stages of entrepreneurship by democratizing access to the resources and knowledge that will accelerate growth and remove the most common friction points on a startup’s journey.
Our team is passionate, wickedly smart and constantly looking to do things differently. We are the Success Multiplier for startups. Join us!
We are looking for an experienced Product Marketing Manager to assist in the planning, execution, and optimization of our marketing efforts. The ideal candidate will have a passion for all things marketing and technology.
- Conduct market research to identify trends, opportunities, and customer needs that inform product development and marketing strategies.
- Develop unique product positioning and messaging that differentiates our products in the market and resonates with our target audience.
- Create and execute go-to-market plans, including product launches, marketing campaigns, and sales enablement efforts, in collaboration with cross-functional teams.
- Develop sales materials and provide product training to the sales team, ensuring they can effectively communicate our products’ value to potential customers.
- Collaborate with the content marketing team to create compelling marketing materials that showcase our products’ value and educate our target audience.
- Develop and optimize pricing and packaging strategies based on market research, customer feedback, and competitive analysis.
- Manage the product lifecycle, coordinating with product management and other teams to ensure smooth transitions throughout the product lifecycle.
- Monitor and analyze product and marketing initiative performance, using KPIs to measure success and identify areas for improvement.
- Collaborate with various teams, including product management, sales, engineering, and customer success, to ensure alignment and support throughout the product lifecycle.
Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in product marketing, preferably in a tech or startup environment.
- Proven track record of developing and executing successful go-to-market strategies.
- Strong understanding of market research, product positioning, and messaging.
- Excellent written and verbal communication skills, with the ability to create compelling marketing materials and present complex information clearly.
- Strong collaboration and cross-functional teamwork skills, with the ability to work effectively with diverse teams.
- Analytical mindset with the ability to monitor performance and make data-driven decisions.
- Experience with marketing tools and platforms, such as Google Analytics, HubSpot, and Mailchimp, is a plus.
What We Offer
- Competitive salary and benefits package, including health, dental, and vision insurance, as well as a 401(k) plan.
- A supportive and collaborative work environment that encourages growth and professional development.
- Opportunity to make a significant impact on the success of a growing company and help shape the future of entrepreneurship.
How To Apply
If you’re passionate about helping startups succeed and have the skills and experience to excel as a Product Marketing Manager, we’d love to hear from you! Please submit your resume, a cover letter detailing your relevant experience, and any examples of your work!
StartupOS is an equal opportunity employer and welcomes applicants from all backgrounds to apply. We value diversity and are committed to creating an inclusive work environment for all employees.