Digital Marketing Manager
Who We Are
We are a startup that is building for startups. Our Purpose is simple: To dramatically increase the overall number of startups and the probability of success for new, diverse generations of founders. And when we say founders, we mean all founders. We do that by building a platform that targets the earliest stages of entrepreneurship by democratizing access to the resources and knowledge that will accelerate growth and remove the most common friction points on a startup’s journey.
Our team is passionate, wickedly smart and constantly looking to do things differently. We are the Success Multiplier for startups. Join us!
Job Summary
We are looking for an experienced Digital Marketing Manager to assist in the planning, execution, and optimization of our online marketing efforts through digital channels. The ideal candidate will have a passion for all things marketing and technology.
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with startups, investors, mentors, incubators, and accelerators
- Plan and monitor the ongoing company presence on social media (Twitter, LinkedIn, Facebook etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Skills & Qualifications
- Proven experience as Digital Marketing professional or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
